JOSHUA BUTNER

Case study · 2016–2026

SXSW

Created for SXSW. Design direction, branding and content: SXSW teams and contributors.

A decade of websites and applications for SXSW and SXSW EDU, from leading web design and front-end development to bringing Experience-led designs to life in code.

Since
2016, Austin, Texas
Scope
SXSW and SXSW EDU websites, the Schedule, the badge shop, shared navigation
Role
Web design and front-end lead; now design in code with the Experience team
Built with
React, TypeScript and Ruby on Rails, with shared components across products

01Finding your SXSW

A decade of designing and building for SXSW and SXSW EDU, from leading web design and front-end to bringing Experience-led designs to life in code.

The Schedule turns thousands of sessions into a day you can plan, built to be found quickly and carried everywhere.

SXSW 2025 Schedule homepage with an illustrated Austin landscape, search, and festival categories.
The festival, at a glance2025

The festival, at a glance / 2025

Front-end development: Josh Butner. Visual design and illustration: SXSW teams.

SXSW 2025 Schedule homepage with an illustrated Austin landscape, search, and festival categories.
Mobile SXSW 2023 Schedule with photographic festival categories and a sign-in prompt.
Made to go with you2023

Made to go with you / 2023

Design and front-end development lead: Josh Butner. Photography, branding and event content: SXSW and its contributors.

Mobile SXSW 2023 Schedule with photographic festival categories and a sign-in prompt.
SXSW 2017 Schedule showing film screenings arranged by venue and time.
A day, mapped out2017

A day, mapped out / 2017

Design and front-end development lead: Josh Butner. SXSW branding and event content: SXSW and its contributors.

SXSW 2017 Schedule showing film screenings arranged by venue and time.

Ten editions, 2017 to 2026: design and front-end lead on the early ones, front-end on the recent ones with visual design by SXSW teams.

UI design · Responsive systems · Front-end development